If you sell files too
Quiet Playbook
The calendar, the directory list, and the posts you can reuse.
What is in it
- Three pricing models for a small download shop
- 12-week launch calendar at two hours a week
- Directory list and post templates
- Checkout setup notes
One-time download. Use it on every client after this one.
Look inside
A peek at what you’ll download. These are sample pages with made-up details — the full templates come with the purchase.
Sample pricing pageThe math in plain English
Goal: cover about $30 a month in tools after fees.
Suggested prices
• Starter pack — $12 · about 3 sales / month
• Main offer — $19 · about 2 sales / month
• Deep guide — $29 · about 2 sales / month
• Bundle — $49 · about 1 sale / month
Design around two sales of the $19 offer. Don’t invent a fourth product until those two sales feel boring and repeatable.
…full pricing rules after you buy
Sample 12-week calendarTwo hours a week, week by week
Week 1 — Put the site on your domain. Create your products on the checkout site. Buy your own main offer once so the receipt looks real.
Week 3 — Submit to eight directories. Keep the receipts.
Week 4 — Write one useful post. Share it in three places. Answer comments once, then stop bumping.
Week 5 — Connect Search Console.
Weeks 7–8 — Mostly silence. Reply to customers. Fix one confusing sentence on the shop page.
…full calendar through week 12 after you buy
Sample post you can reuseDirectory blurb + honest launch note
Short blurb for directories
A small shop for independent workers: free rate and invoice tools up front, and a few templates priced so two sales a month can cover a $30 software bill. No accounts.
Opening for a launch post
I wanted a $30 software stack to pay for itself without becoming a content company. The shape: two free tools people already search for, and three downloads they open the week a client says yes.
Honest line you can keep
This fails if nobody needs invoices. That’s fine — it’s a shop, not a bet on a personal brand.
…more blurbs and reply scripts after you buy
$29
One-time purchase. Files arrive from Gumroad after checkout — not on this page.